I…I just don’t know where to begin with the opening to this article in the latest issue of Esquire. “Pretty lady”? “The new poor part of town”? A noxious martini of mixed metaphors topped with an olive of ridiculous hype. (Forget it–I can’t compete with this stuff.)
If we science writers want to defend our old-fashioned craft against its critics, how do we defend stuff like this?
First thing that happens when you have a heart attack, an unlucky part of your heart turns white. The blood’s stopped pumping to that spot, so it becomes pink-speckled bloodlessness, coarse and cool like grapefruit gelatin.
Continue reading “Annals of Bad Science Writing: Lab-Worn Doctor-Lady [sic]” →