Gutenberg the Geek: History's First Technology Entrepreneur and Silicon Valley's Patron Saint by Jeff Jarvis Kindle Single
Review by Kevin Bonham (guest reviewer)
There's something delightfully transgressive in writing an essay celebrating Johannes Gutenberg, the man who invented the printing press, and publishing it in a medium that may end the dominance of his creation. In fact, in his new Kindle single Gutenberg the Geek, Jeff Jarvis wastes no time with sentimentality over the decline of print. Instead, he argues that Gutenberg should be an inspiration to present day entrepreneurs and "the patron saint of Silicon Valley." It might seem strange to review an ebook about the printing press on a site dedicated to science writing, but bear with me. Jarvis argues that we are in a period of upheaval that parallels the upheaval of the 15th century, where the internet plays the disruptive role that the printing press once did, and he believes that the consequences for society may be more profound than we realize.
The eerie similarities between the printing press and the internet that Jarvis describes would be familiar to anyone that's read his blog, but may surprise newcomers. From cashflow problems and venture capital to secrecy and idea-stealing competitors, Gutenberg had to deal with many of the same challenges as today's technology entrepreneurs. Jarvis describes how
Gutenberg — just like a modern-day startup — depended on exploiting new efficiencies, achieving scale, reusing assets, dividing specialized labor, and setting standards. Thus a new industry — indeed, perhaps manufacturing itself — was born.
Jarvis does not contribute any new scholarship on Gutenberg here – he freely admits that his historical exposition is taken entirely from other authors. But for those not well acquainted with 15th century Europe, he does a good job condensing previous work on Gutenberg to set the stage. Beginning with Gutenberg's childhood in the German city of Mainz, we're introduced to an era rife with conflict. Nobility battled for control over resources and oppressed peasants rose up against their lords. Throw in a debt crisis (with Gutenberg's hometown playing the role of Greece) and political upheaval (the Reformation rather than the Arab Spring) and Jarvis makes it easy to see echoes of the past in present day circumstances.